Cabal Defends Front As Nationwide Pulls Advertising

Cabal Communications has defended its just-launched lads’ mag, front, following reports that Nationwide Building Society had decided to drop out of the advertising schedule. It is understood that Nationwide thought that there was too high a sexual element running through the title.

Cabal says that discussions with the building society were only at a preliminary stage and that Nationwide is waiting to see how the magazine ‘evolves’.

front was planned to aim for boys in their teenage years, but the first issue, out last week (see First Issue Review – Front), seemed more strongly orientated towards the 18+ market with its soft-porn approach. To read an interview with Cabal’s managing director, Andy Sutcliffe, click Interview – Andy Sutcliffe, Managing Director, Cabal Communications.

Cabal Communications: 0171 554 5700