Government Sticks To Its Rules On Alcohol Advertising

At a recent conference, The Advertising Association was glad to note that the Government has no intention of introducing further restrictions on advertising in this sector, as stated by MP Tessa Jowell, the minister for public health.

Currently, self-regulation in this area is very effective, with compliance rates of nearly 100%. The rules ban the encouragement of excessive drinking, the portrayal of drinking in potentially dangerous situations and appeals to the underage drinker.

Head of public affairs at the AA, Sara Price, commented: “We welcome this clear statement by the Government that they do not intend to be side-tracked from developing policies which have a genuine chance of combating misuse by consideration of a policy to further restrict advertising. It is our belief that advertising in the alcoholic drinks sector is effectively and stringently regulated and we are pleased that this fact has been recognised by the Government.”

Advertising Association: 0171 828 2771