Carlton Launches Second Website Of The Month

Carlton Online launches Popcorn.co.uk today, which is a film website featuring searchable listings of what’s going on in the cinemas nationwide, as well as news and gossip from the movieworld. Film reviews, pictures and video trailers will also be showcased on the site.

Popcorn.co.uk will be the first website to be advertised in cinemas nationwide, and will run on screens from late November. The site will also be marketed online, and its launch is sponsored by UCI cinemas.

Sam Michel, executive producer of Popcorn.co.uk, explained: “We’re aiming at the mainstream cinema goer, rather than film anoraks. There is a tremendous depth of information on the site, but our focus is the news and gossip, the latest releases, the big stars. We’ve included a lot of irreverent features which we think will appeal to our 18-30 target audience.”

Carlton Online launched a games website last week, Jamba.co.uk, (see Newsline) and a third is due to be launched before the end of the month.

Carlton Online: 0171 663 3663