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C5 Gives Itself A Boost
Channel 5 has quadrupled the power to its transmitter in Croydon, which gives it the same broadcasting reach as its four terrestrial competitors. As a result, it has near doubled its average share of viewing in London.
This power surge comes just before the kick-off of a £500,000 press and radio campaign due to start on 20 August, and signals the channel’s intention to have another shot at capturing London viewers.
Earlier in the week Channel 5 announced that last Sunday it broke the 5% viewing share barrier for the first time (see ITV Clinches Annual Viewing Share Over BBC1).
Channel 5: 0171 550 5555
