Advertising Industry Prospects Look Good, Says Merrill Lynch
The latest report by Merrill Lynch on advertising groups points to positive and healthy growth.
A strong set of interim results are predicted. A growth in headline pre-tax profit is anticipated, as is a growth in advertising worldwide.
WPP’s interim results should show strong headline pre-tax profit growth of 19.3% to £93.4 million, as should Aegis which is expected to show a growth of 14.3%. Both have also made substantial acquisitions lately.
Saatchi & Saatchi and the Cordiant Communications Group (CCG) on the other hand, are both expected to suffer a fall in headline pre-tax profit by 43% and 7.7% respectively.
Merrill Lynch: 0171 772 1838
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