Surfing on the wave of its latest circulation figures (see Newsline), FHM is launching its own brand credit card.
Publisher EMAP also has plans to formulate FHM holidays, which a spokesperson said would be “geared towards the FHM reader; adventurous holidays like white-water rafting.”
FHM saw a 53% increase in its circulation in the latest ABC year on year figures, and although more brand extensions for the title are planned, they are still in the early stages and being kept very much under wraps.
Analysis of the latest ABC figures for the men’s market can be accessed by subscribers from Newsline‘s Press features list.
EMAP: 0171 436 1515
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