Manchester United Television, due to begin broadcasting on Sky’s digital service on 10 September (see Newsline), has appointed Matt Stone as marketing director of the channel.
Stone will be responsible for the channel’s overall marketing strategy including press and PR, and he commented: ” I am delighted to be joining MUTV at such an exciting phase in its development. The fusion of the world’s most popular football brand together with the most successful television companies in sports today signals a unique business opportunity.”
Paul Ridley, chief executive at MUTV, described Stone as “an exceptional signing for the channel. He brings with him a proven track record and his experience and expertise will be invaluable in establishing MUTV as the leader in its field.”
Sky: 0171 705 3000
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