Nielsen global ad report: 2013 proves a year to spend for select industries

Despite global ad spending growing only moderately on a year-over-year basis, 2013 has proven to be a year to spend for select industries, according to Nielsen’s quarterly Global AdView Pulse report.

Industry & services was the fastest growing sector in the first quarter, up 8%, while the durables sector was up 6.6%. Meanwhile, financial services and automotive advertisers are spending less.

Within industry and services, ad spending for industry, agriculture and property grew the most, with a global increase of 28.7%. Asia-Pacific and Latin America regions were the heaviest regions for spend, with 22.1% and 10% growth in industry and services, respectively.

Nielsen states that the sector’s 11.5% ad spend market share solidifies it as a major advertising player among the industries.

Fast-moving consumer goods (FMCG) boasted a 6.1% increase for the quarter, and according to the report, shows no signs of slowing down.

Latin America led this increase with a significant 22.2% rise. The drink subsector drove the global growth, which experienced a 9.7% increase. Spending also grew in cosmetics and toiletries, up 5.6% for the period.

The financial and automotive sectors suffered notably, which the report suggests is primarily due to the ongoing economic situation in the Western world.

Advertising spend declined in these sectors by -2.9% and -5.1%, respectively. The commercial vehicles category within the auto sector saw the biggest drop, down -23%, while advertising in investment and savings and card services each fell -14% in the financial sector.