On 4 September, The Observer is launching a 6-week promotion featuring 12 full-colour Nigel Slater cookery cards and extracts from the food-writer’s forth-coming book, Real Food.
The promotion will be supported by TV and press advertising. The Observer‘s marketing director Stephen Palmer commented: “Cooking it, eating it, dreaming about it, food is the culture of the moment. Nigel Slater has made food sexy and remains a big strength for The Observer, a reason to buy the paper.”
Nigel Slater is also set to present an eight week TV series on Channel 4, starting on 10 September.
The Observer: 0171 239 9696
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