The Guardian Weekly has appointed Brann London as its first ever global marketing agency. Brann won the account after a four-way pitch in which it beat Outpost, Burnett and Guy Morgan Associates.
Brann’s role will be to “build and develop” the existing readership through a multimedia campaign; the agency will also concentrate on building the newspaper’s subscription base.
Nigel Bicknell, business planning manager at Guardian Newspapers says: “We felt that Brann London has the fullest understanding of how to develop our brand internationally and came up with original and pertinent work.”
The Guardian claims that the Guardian Weekly is read by over a quarter of a million people in over 100 countries; the title’s latest ABC audit, for January-June 1998, recorded average sales of just over 115,000.
The paper features the best of The Guardian‘s weekly coverage, along with a selection of articles from the Washington Post and Le Monde. From today, the paper links up with Le Monde Diplomatique to provide an new editorial series.
Guardian Media Group: 0171 239 9696
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