ITC Tightens Policy On Price Comparisons In TV Advertisements
The ITC issued guidance to broadcasters and advertisers today to ensure that viewers are not misled by price comparisons in television ads featuring sale or discount offers. The Commission believes that some of the price comparisons made are potentially misleading.
The ITC’s requirements are in line with the DTI’s Code Of Practice For Traders on Price Indications. Frank Willis, director of advertising and sponsorship, commented: “One of the ITC’s primary aims is to ensure viewers are not misled by the powerful medium of television advertising. We believe this is a simple yet important clarification of policy which goes towards achieving that aim.
ITC: 0171 306 7743
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
