US: Internet ad spend increasing

The Internet Advertising Bureau reports that advertising spending on the Internet in the US rose to the equivalent of £214 million in the final three months of 1997, against £68.75 million for the same period in 1996. In the UK, Internet advertising expenditure is set to reach £60 million a year in 1999; in the US it totalled $907 million in 1997; in 1998 the US spending will easily exceed $1 billion. Advertising spending via the Internet is currently growing at 300 per cent a year in the UK, there are now 6 million regular UK users of the Internet.