ITV To Launch New Saturday Morning Show

ITV has commissioned a new three-hour Saturday morning entertainment series called SMTV:LIVE, which will begin a 52-week run at the end of August.

The new show, which will be presented by Ant & Dec, will comprise a mixture of studio-based entertainment, comedy and music as well as material from outside broadcasts.

Commenting on the commission, ITV’s controller of children’s and youth programmes said: “It’s going to be a very strong, fresh and exciting format with a broad, popular appeal for both kids and teenagers – a totally new approach to Saturday morning television.”

…ITV has appointed design agency English + Pockett to handle the channel’s brand re-launch later this year (see ITV Sets Up Centralised Promotions Unit). The company’s recent credits include British Airways in-flight entertainment, Discovery Channel and Carlton Food Network. It was also responsible for ITV’s current logo, which was designed in 1989.

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