The three most powerful European advertising associations will travel to Berlin to present the case against a tobacco ad ban to the 200 Euro-MPs of the European People’s Party, a week before the European Parliament votes on the subject in Brussels.
The UK’s Advertising Association will join Germany’s Zentralverband der Deutschen Werbewirtschaft and the Netherlands’ Stichting Stuurgroep Reclame in its petition.
Lionel Stanbrook, deputy director-general of the AA, commented: “We are making these presentations in order to defend commercial communications – not just of tobacco, but of any legally sold product or service.”
The European Advertising Briefing service is available by clicking on “EAB” at the top of this page.
AA: 0171 828 2771
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