The Times To Offer World Cup Supplements

The Times is to publish four supplements covering the World Cup in a further expansion of its ‘Under The Skin Of Sport’ campaign. It is currently looking for a sponsor for the supplements.

This extends The Times‘ World Cup coverage which includes sponsorship of Talk Radio match coverage (see Times To Sponsor Talk Radio World Cup Coverage) and an interactive scratchcard game in association with ITV (see ITV To Launch World Cup Promotion With Vauxhall and Times).

It is believed the paper is spending a total of £2 million on its World Cup ’98 project.

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