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National Newspaper ABC Summary – April
Total national newspaper circulation was down by 3.1% year on year for the ABC period November 1997-April 1998, from 28.3 million to 27.4 million.
National Newspaper November-April Year on Year ABC Comparisons
| Title | Nov 96 – Apr 97 | Nov 97 – Apr 98 | Actual Change | % Change |
| Daily Mail | 2,126,637 | 2,268,533 | 141,896 | 6.7 |
| Daily Star | 745,422 | 673,850 | -71,572 | -9.6 |
| Daily Telegraph | 1,126,479 | 1,080,159 | -46,320 | -4.1 |
| Express | 1,207,851 | 1,174,486 | -33,365 | -2.8 |
| Express On Sunday | 1,163,906 | 1,093,914 | -69,992 | -6.0 |
| Financial Times | 303,977 | 347,011 | 43,034 | 14.2 |
| Guardian | 401,853 | 401,810 | -43 | 0.0 |
| Independent | 256,161 | 225,413 | -30,748 | -12.0 |
| Independent On Sunday | 275,917 | 264,106 | -11,811 | -4.3 |
| Mail On Sunday | 2,126,191 | 2,208,384 | 82,193 | 3.9 |
| Mirror | 2,370,891 | 2,293,269 | -77,622 | -3.3 |
| News Of The World | 4,499,267 | 4,385,028 | -114,239 | -2.5 |
| Observer | 457,986 | 417,009 | -40,977 | -9.0 |
| Sun | 3,935,312 | 3,714,666 | -220,646 | -5.6 |
| Sunday Mirror | 2,330,617 | 2,119,012 | -211,605 | -9.1 |
| Sunday People | 2,003,611 | 1,779,676 | -223,935 | -11.2 |
| Sunday Telegraph | 883,078 | 855,772 | -27,306 | -3.1 |
| Sunday Times | 1,338,396 | 1,353,398 | 15,002 | 1.1 |
| Times | 772,317 | 797,468 | 25,151 | 3.3 |
| TOTAL | 28,325,869 | 27,452,964 | -872,905 | -3.1 |
The Sunday People went down 11.2% to 1.779 million while the Independent continues its decline – down 12% to 225,413. The Sunday Mirror meanwhile fell 9.1% and the Daily Star dropped 9.6%.
The only newspaper showing a significant increase in sales was the FT which continues to go from strength to strength – in April it rose 14% to 347,011.
The Press database can be accessed by selecting “Press” from the drop-down box at the top of this page.