NEFF, the UK built-in kitchen appliance manufacturer, is to sponsor ITV’s new afternoon series Chef School.
The deal represents NEFF’s first exposure on terrestrial TV and it will be supported by extensive off-screen promotion. The sponsorship was negotiated by Warren Dias, at Laser, with Broadway on behalf of NEFF.
Chef School will be a fly-on-the-wall documentary following 12 students as they attempt to gain their Diplomas in Food and Wine at Leith’s Cookery School.
Subscribers can access the Sponsorship database by selecting “Sponsorship” from the drop-down box at the top of this page.
ITC c/o Lowe Bell: 0171 631 3434
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