Observer Starts The Year With Work

The Observer is to launch a new section, Work, covering current attitudes to the workplace by investigating both the professional and social aspects of the world of work.

Work is to be a pull-out supplement to the Business section of the Sunday newspaper and will feature senior appointments as well as editorial. The appointments will be broken down into blue chip IT commercial, senior, public sector, senior education and top appointments in the charity sector.

Commenting on the launch of the new section, Carolyn McCall, Guardian and Observer commercial director said: “Work is not just about doing a job, it is for many people a lifestyle – the Observer will editorially look at work in the broadest context.”

The launch of Work on Sunday 11 January is to be accompanied by a two-week radio advertising campaign created Ogilvy & Mather, with media buying from New PHD. This radio campaign will begin on Friday 9 January. Work will also be supported by a five-week press campaign in The Guardian.

Observer Press Office: 0171 713 4126