WWAV Splits London Media Department Across Its Four Agencies

The UK division of global direct marketing group WWAV Rapp Collins has ‘hived’ off its London-based media department into a separate company.

Communications manager for the group, Robert Mayers told Newsline that the department had grown to such a size that the company’s other three agencies in Leeds, Edinburgh and Bristol were making extensive use of its services. Because of this is was decided to operate the department as a separate company allowing for a stronger regional influence.

The new company, called WWAV Rapp Collins Media, will see each of the four UK agencies take a share in its ownership. The company will continue to operate as it did before branching off from the main group.

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