ZenithOptimedia has announced it will launch a new global media network early next year as it aims to drive business growth across the entire group.
Under the working name of Project Blue, the network will be represented by Walker Media, which Publicis Groupe acquired last month with a £36 million cash agreement.
Formed in 1989, Walker Media is the largest independent media agency in the UK with clients including Marks & Spencer, Dixons Group, Halfords and Weetabix.
As part of the launch, Sébastien Danet, president ZenithOptimedia France and chairman VivaKi France, is being promoted to global managing partner of ZenithOptimedia and as part of this role will become chairman of the new network.
In a statement issued today, the group said the network will “adopt the principles of Live ROI, but will have its own distinct positioning. It will drive cutting edge thinking and will become a centre where new ideas can be incubated.”
The new network will also have a key focus on specific categories, including retail, automotive and pharmaceuticals.
“With the launch of the new network, we have an amazing opportunity to deliver new communications services and to work with a broader range of clients around the world,” said Steve King, CEO, worldwide, ZenithOptimedia.
“Sébastien Danet is a leading figure in the French advertising market and a key member of the ZenithOptimedia Global Executive, so I am absolutely delighted that he is now taking on the role of Global Managing Partner at ZenithOptimedia and will be leading our new network.
“Equally, Walker Media has a fantastic track record and reputation in the UK and is ideally placed to be the launch agency of the network.”
Further details of the launch, including structure, positioning and leadership, will be announced next year.
