In Germany, the automobile industry last year is still spending more than any other sector on advertising, with more than DM 2.7 billion; this is an increase of 6.9 per cent over the previous year. In second place is media, up 13.9 per cent and totalling more than DM 2.5 billion. Following liberalisation of the telecommunications industry that sector has now climbed to number 6 in terms of advertising expenditure, with DM 867 million in 1997.
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