Sarah Keith, currently commercial airtime manager at Channel 4, is to join the GWR Group in the new post of inventory controller. Her priorities will be to build an inventory management system for GWR’s portfolio of radio stations.
GWR Group sales and marketing director Simon Ward says: “Just weeks after the launch of GWR’s national sales operation, Opus, overall market reaction has been good. Added to this is the news that commercial radio’s quarterly share of advertising revenue has broken 5% for the first time ever. The real work however starts now [and] Sarah Keith’s appointment is a crucial one if GWR is to grow further to the benefit of our customers.”
GWR Group: 0171 344 2718
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