The Times newspaper has today increased its cover price to £1.20 – a 20% hike – with the Guardian to follow suit and up its weekday price by 20p from next Monday to £1.60.
From this weekend, the Saturday edition of the the Guardian is also set to go up from £2.30 to £2.50.
“No publisher likes to increase its price, but we believe we have been the best value quality paper for several years now and remain great value for money,” said The Times editor John Witherow in a letter to readers.
“The good news is that readers who subscribe will get The Times during the week for just 60p a day. We will send you vouchers to use at your newsagent and with our holiday allowance you won’t be charged when you go away.”
Subscribers to The Times also gain access to the website and app – both of which are behind a full paywall.
According to Guardian News and Media, the increases will coincide with the introduction of a new supplement.
“It’s been a fantastic 12 months for both of our print titles,” a spokesperson for the Guardian said.
“The uplift in sales for both the Guardian and the Observer following the launches of Observer Tech Monthly and biannual magazine The Fashion, supported by our Own The Weekend marketing campaign, prove that our continued investment in print is being welcomed by our readers.
“We’ve got more print innovations to come in 2014, and while price rises are never easy decisions, it will enable us to continue to offer our loyal and engaged audience an improved, quality product.”
The Observer, also published by Guardian News & Media, will remain at £2.70 after 20p price rise in September 2013.
