Talk Radio To Review Ad Account

It is understood that Talk Radio is about to undergo a review of its advertising account, currently held by Walsh Trott Chick Smith, but which comes up for review at the end of the year. A spokesperson for Talk Radio could not disclose any details of the review, but said that the management is in preliminary discussions with Saatchi & Saatchi.

The speech station was taken over by Kelvin MacKenzie at the end of October (see More Rumblings At Talk Radio) and he is instigating a number of changes to Talk’s programming, notably a new drive time sports show, Sports Night. This new programme is likely to feature heavily in any new promotional campaign.

Talk Radio recently lost its senior sales executive, Rachel McHugh, to GWR’s sales operations, Opus (see Talk Loses Sales Executive To Classic).

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Talk Radio: 0171 636 1089