Amra Appoints New MD

Regional sales house Amra has announced the appointment of Lisa Bourne as managing director, making her one of few women to reach this level of management amongst media representation operations.

One of her first tasks is to alert advertisers to what Amra describes as “the increasing potential and diversity of regional press” and to initiate cross-media promotional activity. She is also to oversee Amra’s £100,000 investment in IT and training to equip staff with multimedia skills.

Prior to the appointment as MD, Bourne has been deputy managing director since October 1997.

Mike McCormack, Amra chief executive, says of Bourne: “Her dynamic, forward thinking approach is key and, combined with her excellent sales ability and motivational skills, means that operations are more than safe in her hands, while we continue to work as a team on strategic matters.”

Amra: 0171 820 1000