Online Sports Title Proves There Is Life After Print
Despite the printed version of the title currently being suspended the Sporting Life website has recorded an 89% increase in page impressions since its first ABC //electronic audit.
For the month of March Sporting Life PA received 5,684,943 page impressions and 149,059 users in its second ever audit. For August 1997 ABC //electronic had given the site 3,005,694 (see Sporting Life Gets Netted).
Edward Andrews of Sporting Life stressed the importance to the Press Association and Mirror Group owned website that any site traffic was “verified by a respected independent source.”
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