Laser Satellite and Cable has sealed an unusual one day sponsorship deal with Laboratoires Garnier Belle Color 20 Minute ColorEase Gel for its Granada Plus channel.
As part of the “blonde sponsorship showcase”, which takes place on Saturday 6 June, Granada Plus will carry blonde themed programming. This will include celebrity interviews with famous blondes such as Michelle Pfeiffer, Leonardo DiCaprio and Pamela Anderson as well as episodes of Coronation Street featuring Bet Lynch.
All special programming will feature Belle Color credits at the beginning and end of each programme and each break throughout the day will feature a Belle Color ad.
Laser: 0171 396 6000
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