UK: Brits have positive attitude

According to research by GfK Great Britain, which had responses from 16,691 households in 14 European countries, the British have the highest opinion of advertising both as a means of entertainment and of information. More than 75 per cent of British people find advertising entertaining, 80 per cent and more think it is useful to consumers. At the extreme other end of the spectrum are Germans: just 30 per cent of those who replied find advertising has a positive effect, more than 80 per cent of them think it is boring.