Public Switch To Electronic Shopping Says Survey

The latest Sensor survey from CIA MediaLab reports that people are switching to purchasing products via computers, faxes and telephones in a move away from direct mail and catalogues. Consumers, says the survey, prefer the speed of technology.

The survey asked which method they would choose to buy a cross-section of products and found that electronic communication was on the increase:

Products tested included cars, holidays, financial services, electrical appliances and PCs. David Fletcher, head of CIA MediaLab, said: “Customers are becoming more time-poor and money-rich. Their need for quality time is such that they are shifting towards faster electronic buying channels over direct mail.”

CIA MediaLab: 0171 803 2283