IPA Annual Report Finds Ad Agencies In Positive Mood
The IPA’s annual report claims that UK advertising agencies enjoyed their fourth year of recovery following a recession at the start of the decade.
During last year, the IPA consolidated its cooperation with ISBA through a number of joint projects, negotiations and seminars. An agency trainers network was launched by the IPA so that member agencies can compare and share training services.
The Institute also gave support to the new team at the ITV Network Centre and their plans to benchmark performance.
Institute of Practitioners in Advertising: 0171 235 7020
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