Hearst launches new brand aimed at empowering women

Hearst Magazines UK has announced the launch of a new editorial brand aimed at celebrating the lives, aspirations and achievements of British women.

Set to be unveiled at Ad Week Europe today, Hearst Empowering Women aims to capture the “unique spirit of feminism” and will be built around a digital hub hosting talks from powerful and influential women – offering tips for success and advice on a range of issues affecting women, from confidence to career development.

Partnering with Theirworld, Sarah Brown’s charity for women and children, the brand will also include live events, workshops, master classes and a series of projects.

“Empowerment to me means inspiring and guiding women to reach their full potential and to help break down the real, or indeed, perceived barriers that prevent them achieving the most from life,” said Anna Jones, COO of Hearst Magazines UK.

“I feel passionate about female equality and the ability of our brands to help women attain their goals, so I am delighted and proud to be launching the Hearst Empowering Women initiative.”

Christianne Cavaliere, director of partnerships at Theirworld, added: “Hearst Empowering Women will help stimulate discussion and campaign for rights for women and girls across the UK. Leading female executives sharing their voices will inspire others and help to deliver better opportunities for women to fulfil their potential.”

The site will launch at empowering.hearst.co.uk.