Fila To Sponsor MTV’s Unplugged Series

MTV’s Unplugged series is to be sponsored by Fila throughout the whole of 1994. The sports footwear manufacturer will be supporting its sponsorship deal with an on-air campaign.

Frank Brown, Director of Advertising sales, said “Fila’s target audience is synonymous with that of MTV’s viewership and I am delighted that Fila have decided to sponsor MTV Europe’s presentation of the Unplugged concerts”