Consumer Mags Market Is Booming, According To AA Figures

New figures from the Advertising Association (AA) show that more money is being spent on consumer magazines than ever before: expenditure on the sector has increased by 81% in the last five years.

According to the new Advertising Statistics Yearbook, people spent £1.69 billion on magazines in 1997, a growth of 17% year on year.

Source: Advertising Association

The figures also show that overall consumer magazines’ circulation has increased by 17% in the last five years. National newspapers, on the other hand, have suffered a loss in circulation of more than 3%; regional paid-for papers declined by almost 15% in the same five year period.

Advertising growth for the sector has increased accordingly in 1997: consumer mags share of total advertising market reached 5.7%. Phil Cutts, head of marketing at the Periodical Publishers Association (PPA), said: “Circulations within consumer magazines have been buoyant throughout the nineties and this is now being translated into a growth in magazines’ slice of the advertising cake. The confidence in the consumer magazine market is also forecast to continue with the Advertising Association predicting that it will be the fastest growing press medium in 1998 and 1999.”

The Advertising Statistics Yearbook is available from NTC Publications on 01491 411 000.

PPA: 0171 404 4166 Advertising Association: 0171 828 277