Bloomberg Media Group has appointed former Guardian commercial director, Adam Freeman, as its first managing director of Bloomberg Media EMEA.
Freeman will be responsible for leading Bloomberg’s multi-platform media operation across the regions in a move that Bloomberg said will expand its global media footprint beyond TV to other platforms across European, Middle Eastern and African markets.
Freeman is the founder of Mutual Media, a digital advertising start-up that allows consumers to control what ads they see online, and served as Chairman for Metropolis Music Group. During a thirteen-year stint at The Guardian he worked alongside the editorial leadership to drive the digital transformation of its print brands and spearheaded the expansion of its global commercial operations.
“With bureaus in 72 countries, Bloomberg’s global presence is unrivalled in the consumer media industry,” said Bloomberg Media CEO Justin B. Smith. “Adam’s appointment is a statement of our ambition to develop the world’s leading next-generation global business media company.
“We will be investing across every platform – web, mobile, TV, digital video, print, live events – with a powerful focus on new digital channels and audiences. Adam has a clear track record of leading digital transformations and successfully building the types of teams and cultures required for media innovation. He is going to take our operations in Europe, the Middle East and Africa to the next level.”
“This is a world-class organisation, sitting in a unique position of opportunity as the entire media landscape is evolving everyday,” said Freeman. “And the global aspirations here are immense – so when the opportunity came, I jumped at it.”
Freeman will taking part in Media Playground on Wednesday 21 May to debate the future of personal advertising. More details here.
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