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July-December 1997 ABCs – Motoring Sector
With the exception of Auto Trader the motoring magazines were fortunate enough not to suffer much with year on year losses being recorded. It was mostly good news for this sector. Significantly, where Auto Trader lost out Exchange & Mart (rising by 20.43%) and Auto Express (up 23.97%) made large gains.
| Title | Jul 96 – Dec 96 | Jul 97 – Dec 97 | Actual Change | % Change |
| Ford Magazine | 795,100 | 811,692 | 16,592 | 2.09 |
| Auto Trader | 401,753 | 386,177 | -15,576 | -3.88 |
| Max Power | 190,382 | 192,206 | 1,824 | 0.96 |
| BBC Top Gear | 164,861 | 173,343 | 8,482 | 5.14 |
| What Car? | 148,137 | 153,164 | 5,027 | 3.39 |
| BMW Magazine | n/a | 148,590 | n/a | n/a |
| Exchange & Mart (National) | 104,452 | 125,794 | 21,342 | 20.43 |
| Car | 113,563 | 122,647 | 9,084 | 8 |
| Classic & Sportscar | 99,402 | 97,960 | -1,442 | -1.45 |
| Auto Express | 70,040 | 86,829 | 16,789 | 23.97 |
| Classic Cars | 86,006 | 86,177 | 171 | 0.2 |
| Practical Classics | n/a | 80,530 | n/a | n/a |
| Autocar | 73,039 | 77,403 | 4,364 | 5.97 |
| Revs | 61,111 | 67,467 | 6,356 | 10.4 |
| Motoring News | n/a | 48,310 | n/a | n/a |
| Bike Trader | 42,223 | 39,002 | -3,221 | -7.63 |
| Top Marques | 34,124 | 34,811 | 687 | 2.01 |
| Motor Sport | n/a | 34,160 | n/a | n/a |
| Book | n/a | 27,264 | n/a | n/a |
Ford Magazine enhanced its already strong position with a rise of 16,592, whilst another specialist-make publication, BMW Magazine, debuted for the second half yearly audit with a total of 148,590 copies sold.
The Press database can be accessed by selecting “Press” from the drop-down box at the top of this page.