July-December 1997 ABCs – General Sport
Some sports sector titles audit their circulations yearly, whilst the rest are six monthly. Looking firstly at the yearly audits (the periods Jan-Dec 1996 to Jan-Dec 1997), the biggest change is a large drop in circulation for Coarse Angling. This title lost just over 17% of its circulation year on year, taking its figure to 22,000 copies.
Sporting Gun‘s circulation also dropped for 1997, by 7.2% from around 32,000 to 29,000. The main title to audit yearly and increase its circulation was Cycling Plus, up by 5%.
| Title | Jan 96 – Dec 96 | Jan 97 – Dec 97 | Actual Change | % Change |
| Athletics Weekly | 15,972 | 15,217 | -755 | -4.73 |
| Coarse Angling | 27,482 | 22,754 | -4,728 | -17.2 |
| Cycling Plus | 18,665 | 19,681 | 1,016 | 5.44 |
| Cycling Weekly | 33,762 | 33,179 | -583 | -1.73 |
| Field | 31,147 | 32,111 | 964 | 3.1 |
| Rugby World | 38,779 | 36,872 | -1,907 | -4.92 |
| Runners World | 44,604 | 45,392 | 788 | 1.77 |
| Sporting Gun | 31,879 | 29,579 | -2,300 | -7.21 |
| Todays Runner | 26,075 | 26,003 | -72 | -0.28 |
Of the titles which are audited every six months, the most significant change was with Stillwater Trout Angler which lost just under 21% of its circulation year on year. It sold 16,730 copies in the six months from July-Dec 1997.
| Title | Jul 96 – Dec 96 | Jul 97 – Dec 97 | Actual Change | % Change |
| Ace (Tennis) | 37232 | 40391 | 3159 | 8.48 |
| Cycle Sport | 23477 | 26108 | 2631 | 11.21 |
| Golf Monthly | 70470 | 67501 | -2969 | -4.21 |
| Golf World | 82610 | 85181 | 2571 | 3.11 |
| Motor Sport | n/a | 34160 | n/a | n/a |
| Motoring News | n/a | 48310 | n/a | n/a |
| Sported | n/a | 47482 | n/a | n/a |
| Stillwater Trout Angler | 21172 | 16730 | -4442 | -20.98 |
| Todays Golfer | 54028 | 60081 | 6053 | 11.20 |
| Total Sport | 59781 | 53572 | -6209 | -10.39 |
| Trout & Salmon | 42282 | 41102 | -1180 | -2.79 |
| Trout Fisherman | 35003 | 35080 | 77 | 0.22 |
| Wisden Cricket Monthly | n/a | 18456 | n/a | n/a |
| XL – Fitness & The Great Outdoors | n/a | 53759 | n/a | n/a |
Cycle Sport achieved an increase in circulation of 11.2% taking its figure to just over 26,000. Emap Metro’s Total Sport lost the greatest amount of circulation, down 6209 copies, a drop of 10.4%. It circulated at just over 53,000 copies in this ABC audit period.
The Press database can be accessed by selecting “Press” from the drop-down box at the top of this page.