The Millenium Dome Experience Company has announced sponsorship deals for its project amounting to £58.8 million. The major ‘founding partners’ in this deal are British Telecom, BSkyB, Manpower and Tesco which have committed a minimum of £12 million each. British Airways and BAA have also been announced as the Dome’s official sponsors, pledging smaller sums.
However the Dome project requires further endorsement in order to reach its sponsorship target of £150 million. To this end the Experience Company is looking to offers from potential sponsors, and is hoping to achieve around six more founding partners and between 20 and 30 sponsors.
National Lottery owner Camelot is to distribute tickets for the Dome alongside its Lottery tickets. BT, to coincide with its role in the Millenium Dome, is offering a Mill-e-Mail service which will provide free email addresses to anyone in the UK over the age of nine (see today’s Newsline story).
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