The nation’s first sports-only newspaper, Sport First, is readying for a launch on Sunday 15 March. The paper will begin with a print run of 250,000 and will initially be published for Sundays only, priced 50p.
The broadsheet paper will comprise two 24-page sections each carrying 8 pages of colour print and is targeted primarily at ABC1 males aged 18-44, but is also appealing to the broader sports fans base.
The launch of Sport First is to be promoted with a local radio campaign throughout the country.
Sport First: 0171 878 1516
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