Chris Dobson takes on wider role at The Exchange Lab

Programmatic media marketplace, The Exchange Lab, has this week announced the appointment of Chris Dobson as executive chairman.

Dobson, who joined the company in January 2014 as its non-executive chairman, extends his responsibilities to drive business growth on an international scale, working alongside CEO James Aitken.

The Exchange Lab, which has 250 clients across 29 markets, will kick-start its expansion plans by partnering with marketing technology company MediaMath.

“Our journey as a business is now entering its next exciting phase to help marketers, whoever and wherever they are, to get the best results from the integration of programmatic into their marketing plans,” Dobson said.

“We are in a great place to provide unrivalled business intelligence to our customers and I can’t wait to see how this impacts on the discipline of digital marketing worldwide.”

Aitkin added: “Over the past six months, Chris has demonstrated in a powerful way how his wealth of experience in digital media and advertising can help us answer the needs of customers worldwide.

“The marketing industry is in a massive period of transition and we are perfectly positioned to provide the very best optimised programmatic marketplace for our customers, helping them do business digitally in the most effective and efficient way possible.”

Dobson will start his new role with immediate effect.