Reebok has announced a deal to sponsor MTV ‘s Dancefloor Chart programme.
The initial tie-up will last until the end of 1998 and will incorporate on-air sponsorship, a spot advertising campaign, in-store association, profiles of Reebok athletes on MTV, and a Reebok presence on the MTV website.
Subscribers can access the Sponsorship database by selecting “Sponsorship” from the drop-down box at the top of this page.
MTV: 0171 478 6614
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