Reuters To Supply News To ft.com
Reuters has signed a deal to supply news bulletins to ft.com. From today the information group will provide 26 news services to the Financial Times web site which will be a mixture of online business, technology and sports reports and specialist reports from individual financial markets.
Pearson recently announced a revamp of its ft.com web site (see Pearson Rolls Out FT Revamp Campaigns), which has increased traffic by 123% in the last year; it now attracts 12.7 million page views each month. A £7 million advertising campaign was launched to promote the site which will relaunch as a business portal next year. The group is committed to spending £120 million in total on its internet projects.
Reuters already supplies news content to over 250 web sites including Yahoo!, Excite and AOL. Managing director of its new media division Mark Trasenster said: “Being chosen as a key news provider for ft.com is further evidence of Reuters’ position as the leading news provider to the worlds’s media and online publishers. We are delighted to be associated with the future success of ft.com.”