Kellogg’s To Sponsor New ITV Show

Kellogg’s is to launch its latest breakfast cereal with a sponsorship deal on ITV. Crispix will sponsor Kids Say The Funniest Things, a new show hosted by Michael Barrymore, in which kids do classic comedy impressions.

This is the second ITV sponsorship for Kellogg’s and is in a prime slot on the channel. The new series begins on Sunday 31 October at 7pm, just before Coronation Street and runs for seven weeks.

Commenting on the deal Sally Blackburn at ITV sales house Granada Media said: “We are delighted that Kellogg’s has again chosen broadcast sponsorship on ITV as a means of raising awareness of one of their brands among its target audience. Kellogg’s decision to use broadcast sponsorship as part of an integrated launch campaign for Crispix reinforces the effectiveness marketeers increasingly attach to it.”

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