Virgin Media customers with Sky Movies or Sky Sports subscriptions can now log in to the apps on iOS devices and watch both channels online using their Virgin Media accounts.
Customers with a Sky Movies subscription will have access to all 11 Sky Movies channels and over 800 films on demand via their iPad, iPhone or iPod touch, while also being able to use the Sky Movies cinema finder tool for new releases, where they can add upcoming screenings to personal calendars, read reviews and watch trailers.
Features for Sky Sports subscribers include alternating Formula 1 driver camera views, ball-by-ball hawk eye data feeds for cricket and player action heat maps for football.
Scott Kewley, director of digital entertainment, Virgin Media, said: “With the most sports channels, better deals and now more ways to enjoy Sky content we’re cementing our position as the home of sport on TV, at home or on the go.”
Virgin Media is currently the only platform to offer both BT Sport and Sky Sports on one contract.