Quantcast announces new UK MD

Real-time advertising company Quantcast has announced the promotion of Matt White from sales director to UK managing director.

Following the promotion of former UK MD Phil Macauley to EMEA MD earlier this year, White will manage Quantcast’s UK operations, where over the next two quarters his core goals will be to increase the UK team’s revenue base and double the staff in the London office.

Prior to joining Quantcast in 2012, White spent four years as director of mobile and online advertising at Yahoo.

Commenting on the move, White said: “I’m excited to take this next step in my career at Quantcast. Our growth in the UK market has been strong to date, and I look forward to driving our team to become the market leader.

“Building on the excellent brand equity that the business has built over its lifespan, my focus will be on further developing the great relationships we have with agencies, brands, and our publisher clients, helping all to build their business and reach their audiences through data, modelling, and sophisticated technology.”

Macauley added: “Matt’s performance during his time here at Quantcast has been impressive and very positive for the whole company. Matt’s refreshing and enthusiastic take on sales strategy delivered our expertise clearly to potential clients while ensuring our current clients remained top priority and were receiving the consultation and benefits they needed in this changing media landscape.”