ZenithOptimedia appoints new UK CEO

ZenithOptimedia has appointed Grant Millar as its new UK chief executive, where he will take lead responsibility for all of the group’s UK brands.

Reporting to ZenithOptimedia’s global managing partner and UK chairman, Belinda Rowe, Millar will be tasked with driving business growth and “enhancing the agency’s reputation within the market.”

He will also take full control of the financial performance of the agency and be responsible for further developing both “talent and culture” within the company.

Millar joins ZenithOptimedia from Dentsu Aegis, where he was president of global clients, in charge of accounts including Mondelez and Mastercard. Prior to that, Millar spent seven years as managing director at Vizeum UK and is currently a member of the IPA’s Media Futures Group.

Commenting on the appointment, Rowe said: “Grant Millar is one of the key figures in the UK media industry and we are absolutely thrilled that he is now going to lead ZenithOptimedia in the UK. He has an amazing track record, with proven results in driving results for clients, new business and agency development.”

Millar added: “ZenithOptimedia UK has an impressive array of capabilities and an equally impressive array of clients. I am delighted to be joining the agency at a time when it is breaking new ground in its strategic approach and integrated offering for brands.”