MailOnline records 49% increase in ad revenue

MailOnline saw ad revenues soar by 49% for the 11 month period to the end of August 2014, according to DMGT’s latest pre-close trading update.

The popular online platform, which is owned by publisher dmg media, recorded digital advertising growth of £17 million over the period to reach £53 million – exceeding the -5% decline of £10 million in print advertising revenues.

However, the Daily Mail and Mail on Sunday still contributed a total of £172 million to the group’s advertising revenue, meaning that underlying ad revenues across both print and digital Mail businesses were up 3% overall.

dmg media has said that its year to date underlying revenues are in line with last year, with advertising growth offsetting the decline in circulation.

Circulation revenues were down -5%, which the group states is due to lower sales volumes, although the Daily Mail and Mail on Sunday reported increases in market share, reaching 22.2% and 21.0%, respectively, in August.

MailOnline’s global monthly unique browsers in August stood at 180 million, up 30% year on year, while average global daily unique browsers reached 11.4 million, an increase of 26% on 2013.