GroupM’s global president, Dominic Proctor, has today announced that Lindsay Pattison is to become the global CEO of Maxus.
Pattison, who for the last two years has been leading the business as its chief strategy officer and UK CEO, will split her time between London and New York and will report to Proctor. She replaces Vikram Sakhuja, who will remain in the group.
“Lindsay has a proven reputation as a leader and is held with enormous regard both internally and by her clients,” said Proctor. “She exemplifies the spirit and ambition of the Maxus culture and we are confident she will take the network into the next stage of growth.”
Pattison added: “I am thrilled to step up into this role. I love the energy of Maxus and I relish opportunity that comes from our unique and fortunate position as the challenger brand within GroupM.
“At Maxus we have a mantra to lean into change. In fact it’s really to lead change for our clients, navigating the complexity and embracing the possibilities offered in a digitalised, mobile, always-on media landscape. It’s an incredibly exciting time to lead a media agency.”
Pattison will be succeeded in the UK CEO role by Nick Baughan, currently the managing director.
Baughan will continue to report to Pattison, who said “I am confident that Nick will step into my shoes brilliantly in the UK; he is whip-smart, highly ambitious, popular and has been instrumental in our growth for the last two years as MD.”
Baughan joined Maxus in March 2012, having worked at Mindshare for two years as its head of business development.
