Classic FM Website Relaunches With E-Commerce Partners

Classic FM will next week relaunch its website, at www.classicfm.com, in the first of a series of portals GWR Group plans to roll out for its regional FM and AM radio stations. The new Classic site follows the launch of GWR’s free internet access service, classicfm.net, in June (see GWR Becomes First Radio Group To Offer Free Net Access).

As part of the new website, GWR has brought a number of e-commerce partners on board. Online bookstore Amazon.com, Interflora and travelstore.com are amongst the businesses selling products through the Classic FM site. The homepage of the site has been redesigned to include talk areas and chat forums, with new sections for listings and information.

GWR Group commercial director, Simon Ward, says: “This significant redesign will increase visits to the Classic FM website. This is the first in a series of developments GWR is planning as it increases its new media activity which started with the successful launch of our free net service.”

GWR Group: 0171 284 3000