Commercial Radio Companies Combine To Drive Digital Radio Services

The UK’s major radio broadcasters have formed an alliance to drive forward the development of advertising-supported interactive data services, available across digital radio. The Commercial Digital Implementation Group, or C-Dig, comprises Capital Radio, Digital One (joint-owned by GWR Group and NTL), EMAP Radio, GWR Group, Scottish Radio Holdings and NTL.

C-Dig is keen to introduce advertising-supported interactive services for consumers and other user groups, starting by encouraging manufacturers to begin mass production of digital radio products. During the last quarter of this year, the consortium will be seeking meetings with major consumer product manufacturers active in digital radio.

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