Outdoor Advertising Expenditure Fell In First Half

Latest figures from the Outdoor Advertising Association show that expenditure has fallen in the last six months, despite an overall growth in the market.

While first quarter results reported a 2.2% rise in expenditure, during the second quarter it fell by 2.3% compared to the same time period last year. The first six months in total saw a drop in revenue of 0.3% compared to the first half of 1998.

Director of the Outdoor Advertising Association, Iain McLellan, places blame for the fall on the loss of a few big advertisers to television. In particular, motor manufacturers removed a lot of business from the sector.

However, the outdoor market is growing as a whole. The latest internal research, approved by the Henley Centre, says that more people are on the streets and traffic is slower, allowing more posters to be seen.

Outdoor Advertising Association: 0171 973 0315